Digital Marketing Officer
Digital Marketing Officer
Exact Manpower Consulting Ltd
Reporting Structure
Report To:
Marketing Manager
Supervision:
None
Interact:
Marketing Team
Job Requirements
Education:
Job Level:
Intermidiate Level
Gender:
Both
Experience:
3 Years
Ability and Skills:
Work under pressure
Culture:
Knowledge:
Personality:
Languages:
Main Duties
- Manage and optimize all digital channels (website, social media, mobile apps, and e-commerce platforms) to enhance brand visibility, engagement, and revenue generation.
- Implement digital marketing initiatives across SEO, SEM, and digital assets in alignment with the overall marketing strategy to drive brand awareness and lead generation.
- Manage digital content across online platforms, ensuring consistency with brand guidelines and marketing objectives.
- Support the Marketing Manager in executing corporate and product digital campaigns to strengthen market presence and achieve commercial goals.
- Execute corporate and brand digital campaigns with Product Marketing Managers to promote products, increase brand awareness, and support sales.
- Coordinate with project and sales teams to document key projects through photography and storytelling for digital showcases and communications.
- Monitor and manage digital customer engagement, ensuring timely responses to inquiries to enhance customer experience and protect brand reputation.
- Support lead generation through digital engagement, converting online inquiries into potential business opportunities.
- Analyze digital marketing data and online market insights to support informed decisions and continuous marketing improvement.
- Track and report leads generated through digital channels, providing performance updates to the Marketing Manager.
- Monitor and report digital platform and campaign performance, recommending improvements to enhance reach and engagement.
- Plan and execute photography and videography for company events to produce high-quality visual content for marketing and corporate communications.
- Develop and maintain a digital content library of events, projects, and corporate activities for marketing and communication use.
- Work with the Marketing Manager and departments to identify key moments requiring visual documentation for brand visibility.
- Produce and edit multimedia content (photos, videos, event highlights) for digital platforms in line with brand standards.
Other Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of three (3) years’ experience in digital marketing, including developing and implementing digital campaigns.
- Strong knowledge of digital marketing channels such as social media, websites, email marketing, SEO, and SEM.
- Hands-on experience with digital marketing tools and analytics platforms, including Google Analytics and CRM systems.
- Basic understanding of website management, web design principles, and content management systems (CMS).
- Ability to produce basic visual content, including photography and videography for digital and marketing communications.
- Strong analytical, problem-solving, and critical thinking skills.
- Demonstrated sense of ownership, accountability, and teamwork with the ability to collaborate across departments.
Location :
:
Dar es salaam
Industry :Manufacturing
Company :
Exact Manpower Consulting Ltd
