Reporting Structure

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Job Requirements

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Main Duties

• The Marketing Manager will lead company’s brand, marketing, and customer experience strategy to drive growth, loyalty, and digital transformation.
• This role integrates omnichannel marketing, customer insights, and service excellence to deliver a seamless and personalized experience across all touchpoints.
• The incumbent will champion service and product innovation, data-driven decision-making, and cross-functional collaboration to position company as a customer-centric market leader.

Responsibility for Internal and external relations
Internal:

• Oversee all marketing manager activities within company 
• Sales, Procurement, Production, Marketing, IT, Retail Operations, Logistics, Finance

External:

• Advertising, experiential, digital and PR Agencies
• Media Partners
• Industry Stakeholders and Associations
• Strategic Partners

Key responsibilities:
Strategic Marketing Leadership

• Working with the Executive Team, provide marketing inputs to the Company

Business Plan to facilitate business growth

• Develop and execute integrated marketing strategies aligned with business goals.
• Oversee brand positioning, campaign development, and product marketing.
• Lead digital marketing initiatives including SEO/SEM, social media, and content strategy.
• Manage agency relationships and marketing budgets for optimal ROI.
• Plan and administer the company’s Marketing and Support budget

Data & Insights

• Analyse customer segmentation and behaviour to inform marketing and service strategies.
• Provide actionable insights to leadership for product, service, and experience improvements.
• Monitor and report on KPIs including brand equity, digital engagement, retention, and advocacy.
• Measuring success (develop appropriate metrics, including sales figures, market share data, customer satisfaction)

Business Development, New Product Development (NPD)

• Work closely with product specialists drive business development and new product
• Lead the planning, creation and production of communications strategies and executions to ensure market success for new products, new business activities and programs
• Liaise with Group Business Insights & Intelligence to undertake market research to inform business decisions in new product development, or product and service enhancement
• Develop and manage all external and internal communications and systems
• Develop and manage Reputation Management communication and systems and communication protocols including Crisis Communication protocols
• Drive Corporate Social Investment programmes: strategy, implementation, and leveraging
• Develop Brand Corporate Identity (CI) with the necessary application manuals and control protocols in alignment with the Group policies

Brand Marketing and Communications

• Develop annual brand marketing plans and liaise with the Business Unit Head and Group Head of Marketing and Product Portfolio for approvals
• Provide input into the development of new brands and the review of existing ones
• Manage brand alignment across varied territories, harmonize and integrate regional synergies through consumer and trade promotion initiatives.
• Manage day to day activity with PR, press and marketing communications agencies.
• Develop and manage the infrastructure and policies fot web and digital communication to deliver commercial impact to the business
• Work with regional offices in designing and implementing CRM and client contact systems.
• Develop policies for the use of client and prospect databases, mailing list usage, data integrity, security, and marketing content

Team & Process Leadership

• Redefine the company’s orientation strategic marketing with digital fluency.
• Establish and consistently deliver on KPIs across marketing and trade channels (response time, engagement, CSAT).
• Promote continuous improvement using design thinking methodologies.

Collaboration & Advocacy

• Partner with Sales, Logistics, Customer Service, and Retail Operations functions to enhance end-to-end experience.
• Convert satisfied customers into brand advocates through testimonial programs and online reviews.
• Represent the “voice of the customer” in executive forums with data-backed insights

Job Dimensions:
Financial responsibilities:

• Accountable for monitoring and managing marketing expenditure.
• Responsible for developing and managing the annual marketing budget.

Responsibility for Physical Assets:

• Custodian of marketing materials, branding assets, and promotional items.

Budgetary responsibility:

• Responsible for developing and managing marketing Annual Budget

Responsibility for Procurement:

• Yes – subject to consultation with the CEO and the Group Head of Marketing

Decision Making/Job influence:

• Yes – strategic and operational influence across the organization.

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Other Requirements

• Bachelor’s degree in Degree in Public Relations, Marketing and Communications
• Masters in Marketing, CIM
• Minimum of 10 years of general and experience and 3 years of working experience as a Marketing Manager
• Working knowledge of and exposure to customer experience design and execution
• English and Kiswahili languages
• Computer literacy, Ms Offices Packages

Key competencies and skills:

• Strategic marketing and brand management
• Digital fluency and data-driven
• Decision-making
• Customer-centric mindset and
• Innovation orientation
• Leadership and people development
• Stakeholder engagement and communication
• Project management and execution discipline
• Fast paced and prompt
• Achievement oriented
• Energetic and Enthusiastic
• Self motivated
• Focused
• Strong attention to detail.
• Excellent time management.
• Effective planning and coordination.
• High integrity and confidentiality.
• Strong interpersonal skills.
• Strategic and analytical thinking.
• Flexibility and adaptability.
• Commitment to continuous learning.

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Location : Tanzania: Dar es salaam Dar Es Salaam
Industry :Manufacturing
Company : Exact Manpower Consulting Ltd